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DATE ENTERED:  July 5, 2024
POSITION:    Library Marketing and Community Relations Supervisor
LOCATION:   Suffolk Public Library (Suffolk VA)
SALARY:       $52,947 - $67,721
APPLY BY: July 15, 2024 at 11:59 PM

Suffolk Public Library is looking for an ambitious and creative individual to lead the library’s marketing and communications strategy. The successful candidate will have a creative background with experience in marketing and has a take charge attitude with the ability to execute multiple projects simultaneously while working efficiently with other library and city departments.

PRIMARY RESPONSIBILITIES:

Under limited supervision, serves as the supervisor of Marketing and Community Relations for the library. Responsible for researching, planning, implementing, coordinating, and evaluating marketing and community relations for the library and ensures that all services are in alignment with the library and city’s strategic goals. Work involves interacting and fostering relationships with the media, other city departments, and outside community partners. Responsible for supervising the “brand” and image of the library by overseeing the creation of professional graphics and other imagery such as flyers, publications and other literature to promote classes, events, and the library overall. Coordinates the creation and delivery of all marketing materials within a dynamic and fast-paced timeline while organizing and monitoring projects and deadlines.  Manages all library social media accounts and website development. Researches and incorporates emerging technology trends to predict the marketing needs of the library. Reports to the Director of Libraries.

Essential Job Functions

  • Manages, implements, and supervises the operations for Marketing and Community Relations for the Suffolk Public Library.
  • Hires, trains, supervises, and evaluates subordinate staff in the work to be performed and ensures compliance with library policies and procedures.
  • Manages the library’s various social media accounts and development of the website.  
  • Develops training for staff. 
  • Coordinates with media companies and other resources to obtain cost effective advertising.
  • Coordinates and participates in special events and initiatives of all sizes.
  • Performs administrative duties such as preparing and analyzing statistical reports, performing outreach to staff, monitoring discretionary spending of a budget, and delivering trainings and classes as needed.
  • Prepares statistical and financial reports for the various social media platforms, website, and other tools.  Prepares and produces financial/budgetary reports monthly.
  • Designs, develops, and delivers employee training and development programs through a variety of formats including e-learning, instructor-led classes, and other performance aids; coordinates and oversees the design, development and delivery of such programs/services by library staff.
  • Identify marketing needs, recommending and implementing solutions, and evaluating and measuring effectiveness.
  • Identifies local, regional, and national marketing opportunities and coordinates the Suffolk Public Library's participation.
  • Maintain current knowledge of trends, policies, methods and technologies in the marketing and community relations field.
  • Implement changes when appropriate.
  • Coaches and supports employees with developing their skills and improving job performance.
  • Researches and implements new marketing strategies to ensure the library’s efforts are not only current, but also looking towards the future.  
  • Assesses the success of campaigns, initiatives, tools, resources, and platforms to determine effectiveness to meet strategic goals.  
  • Performs tasks at the circulation desk of the library including checking library materials in and out, preparing books to be shelved, registering and processing library cards, collecting materials for the book depository, and securing the library at the end of the business day.
  • Directs, advises, provides, assists, and instructs patrons with locating library materials, answering reference and directional questions, and placing reserve requests.
  • Receives, reviews, and responds to patron complaints.
  • Monitor and evaluate library public services, facilities and staff in the absence of Library Management.
  • May lead, facilitate, and participate in City and department teams to develop strategic plans, resolve problems, and improve current processes.
  • Participates in the Library Supervisor Team to set strategic directions, evaluate policies and procedures, develop new programs, services and initiatives and communicate important information and changes with staff.
  • Performs related work as required.

MINIMUM QUALIFICATIONS:

Bachelor's degree in marketing, mass communications, community relations, or a related field, and 3 to 5 years of experience in graphic design, marketing, community relations, or a related field including 1 to 2 years of administrative/supervisory responsibilities; or any equivalent combination of training and experience which provides the required skills, knowledge and abilities. 

Requires a valid driver's license.

CLOSING DATE:      July 15, 2024 at 11:59 PM

ADDITIONAL INFORMATION:  www.suffolkpubliclibrary.com/careers